Welcome!
To use the personalized features of this site, please log in or register.
If you have forgotten your username or password, we can help.
|
 |
The Shopping Gate — Enabling Role- and Preference- Specific E-commerce Shopping Experiences
| |
|
The Shopping Gate — Enabling Role- and Preference- Specific E-commerce Shopping Experiences
Markus Stolze5  and Michael Ströbel5
| (5) |
IBM Research, Zurich Research Laboratory, Säumerstrasse 4, CH-8803 Rüschlikon, Switzerland |
Abstract
Customer relationship management, one-to-one marketing, recommendation systems, and real-time click mining are common means
to create a personalised customer interaction in today’s e-Commerce. However, one major aspect of customisation and adaptation
has thus far been neglected — one buyer might assume multiple shopping roles. Searching for a present for an 11-yearold daughter
leads to a different preference profile than evaluating workstations for the purchasing department.
This paper proposes the shopping gate — a site on the Internet where buyers can create and maintain different roles with specific
preference profiles. Before going on an electronic shopping trip, a buyer can pass the shopping gate, choose the appropriate
role and take the corresponding preference profile along to the merchants ‘on the way’, thus entering these shops with a role-specific
‘skin’. Our prototype implementation of the shopping gate server, role representation, and protocol is based on open standards
such as the platform for privacy preferences (P3P) and XML Schema.
Fulltext Preview (Small, Large)
 References secured to subscribers.
|
|
|
|
|
|