Traditionally, perhaps unconsciously, all multi-objective decision methods, reference point theory included, are situated
in the production sphere. In production economics, it is quite common that measurement is done in a linear way. The consumption
sphere asks for another approach. In the wellbeing economy consumer sovereignty is put central.
Indifference Curves visualize the economic
Law of Marginal Decreasing Utility on its turn the translation of consumer sovereignty. With reference point theory the danger exists that the Reference Point
is situated above the highest possible indifference curve. In addition, a reference point will have a tendency to pull the
discrete points of the alternatives into the forbidden zone, the target being to minimize the corresponding distances. The
Minkowski Metric shows different forms of reference point theory, which are very unsatisfactory such as the
Rectangular Distance Metric and the
Euclidean Distance Metric. In this way, one can criticize all other values given to the Minkowsky metric too, with exception of infinity (the
Min-Max Metric). Tests show that
Min-Max normalized with ratio analysis is the most in concordance with indifference curves analysis.
Keywords Multi-objective decision methods - Reference point theory - Law of marginal decreasing utility - Indifference curves - Ratio analysis - Minkowski metric - Rectangular distance metric - Euclidean distance metric - Min-Max metric