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Abstract

International Studies in Entrepreneurship

New Perspectives on Retailing and Store Patronage Behavior
A study of the interface between retailers and consumers

10.1007/1-4020-7955-9_2

Torben Hansen and Hans Stubbe Solgaard

2. Quality in the Marketplace

A theoretical and empirical investigation

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Quality in the Marketplace A theoretical and empirical investigation

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Abstract

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Quality in the Marketplace
A theoretical and empirical investigation