The adaptive pressures facing humans and other animals to make decisions quickly can be met both by increasing internal information-processing
speed and by minimizing the amount of information to be used. Here we focus on the latter effect and ask how, and how well,
agents can make good decisions with a minimal amount of information, using two specific tasks as examples. When a choice must
be made between simultaneously-available options, minimal information in the form of binary recognition (whether or not each
item is recognized) can be used in the
recognition heuristic to choose effectively. When options are encountered sequentially one at a time, minimal information as to whether or not
each option is the best encountered so far is sufficient to guide agents using a simple search-cutoff rule to high performance
along several choice criteria. Both of these examples have important economic as well as biological applications, and show
the power of simple fast and frugal heuristics to produce good decisions with little information.
individual decision making - ecological rationality - information search - recognition heuristic - sequential search - secretary problem - dowry problem - optimal stopping - cutoff rule - heuristic - search - simulation
This revised version was published online in August 2006 with corrections to the Cover Date.