A good practice for developers of a new technology, which has great influence on the life of interested users (as in the case of the Digital TV), would be to: inform them about the benefits of the technology and challenges for its appropriation. Usually the focus of works that investigate the appropriation of Digital TV has been on avoiding the non acceptance of users towards usability and accessibility issues. This work presents other risks related to the non acceptance, influenced by the way the technology will be owned, by the topology of the city and by the life style of the population. Human and contextual factors help to overcome the non acceptance of users and give rise to some recommendations useful for the developers of this technology to mitigate such risks.