Enormous advances in medical sciences are depicted on their capability to approach previously past-cure diseases, as well as prevent other unpleasant situations. Those advances are often derived from interdisciplinary solutions to complex medical problems, supported by communications and electronics, which target fast, reliable and stable solutions to problems that are demanding in terms of velocity and accuracy. Recent findings in the world of communications, such as the systems beyond the third generation (B3G), as well as the exploitation of knowledge and experience by means of cognitive networks, can be efficiently exploited, in order to support electronic healthcare. Accordingly, the goal of this paper is to present a service-oriented management platform, based on B3G communication systems and cognitive networking principles in order to support novel, electronic healthcare services and applications.