The consequences of body weight were explored in a sample of 44 women and 40 men who were matched for body size on the basis of judges' ratings and height-weight proportions. Results indicated that the condition of being overweight had a more negative effect on women than on men: Average-weight subjects showed a preference for thin women but not for thin men; the condition of being overweight negatively affected the quantity and quality of women's relationships with men, but had little effect on men's relationships with women; overweight negatively affected the self-attitudes of all subjects, but particularly those of women. Furthermore, average-weight and, particularly, overweight women showed more concern regarding their body size than either average or overweight men. These findings were interpreted in terms of prevailing sex role pressures and expectations.
We gratefully acknowledge the help of Alice Carpenter in planning this study and the help of Peggy Nevils during the data-gathering phase of the study.