Jae H. Pae (Ph.D., Columbia University) (bujpae@polyu. edu.hk) is an assistant professor of marketing at Hong Kong Polytechnic University.
He received his B.A. in anthropology from Seoul National University, Korea. His current research interests include adoption
of innovation, new product forecasting, and marketing strategy. He has published in several journals, including theJournal of Product Innovation Management, theJournal of Business Research, and theJournal of Advertising Research.
Donald R. Lehmann (Ph. D., Purdue University) (drl2@ columbia.edu) is George E. Warren Professor of Business at the Columbia University Graduate
School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and Ph.D.
from the Krannert School of Purdue University. His research interests include modeling individual choice and decision-making,
understanding group and interdependent decisions, meta-analysis, and the introduction and adoption of innovations. He has
taught courses in marketing, management, and statistics at Columbia and has also taught at Cornell, Dartmouth, and New York
University. He has published in and served on the editorial boards of theJournal of Consumer Research, theJournal of Marketing, theJournal of Marketing Research, Management Science, andMarketing Science and was founding editor ofMarketing Letters. In addition to numerous journal articles, he has published four books:Marketing Research and Analysis, Analysis for Marketing Planning, Product Management, andMeta Analysis in Marketing. He has served as executive director of the Marketing Science Institute and as president of the Association for Consumer
Research.