This article reviews the development of social psychology in Mexico by summarizing major trends in the field and their representation in La Psicología Social en México [Social Psychology in Mexico] and in the Revista de Psicología Social y Personalidad [Journal of Social Psychology and Personality], both published by the Asociacion Mexicana de Psicologia Social [Mexican Association of Social Psychology, AMEPSO] between 1986 and 1998. Over the years, the Mexican Association of Social Psychology has facilitated the professional advancement of many psychologists, whose diverse research areas include applied psychology, environmental psychology, social psychology, cognitive psychology, Mexican ethnopsychology, developmental psychology, ecological psychology, personality, and gender relations. Special emphasis is placed on the discussion of the current state of psychological methodology in Mexico and the importance of designing culturally relevant instruments.