The strategic approach is one of the main currents in business thinking. We outline the history and development of strategic
management, recapping on the market-based view, resource-based view, relational view and the St. Gallen Management Model.
But we don't just give a historical picture of the different approaches. We also look in detail at the challenges facing corporate
strategy today. Technological progress, globalization, deregulation and the growing importance of capital markets have forged
a new environment for companies and so too for strategic management.