Book Chapter
A Short History of Customer Retention — The TRI*M Benchmarking Database as an Experience Database
Susanne O’Gorman
2008, From Customer Retention to a Holistic Stakeholder Management System, Pages 89-98
Book Chapter
Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication
Susanne O’Gorman and Peter Pirner
2006, Customising Stakeholder Management Strategies, Pages 89-100
Book Chapter
Quality Management and Customer Retention
Margit Huber and Joachim Scharioth
2006, Customising Stakeholder Management Strategies, Pages 11-26
Book Chapter
How Does Customer Retention Work?
Apostolos Apergis
2008, From Customer Retention to a Holistic Stakeholder Management System, Pages 163-174
Book Chapter
The TRI*M Principle-Applying It in the Public Sector
Eric Sondervan
2008, From Customer Retention to a Holistic Stakeholder Management System, Pages 31-49
Book Chapter
Customer and Brand Loyalty Research — Two Separate Fields?
Jens Krause and Tim Zütphen
2008, From Customer Retention to a Holistic Stakeholder Management System, Pages 147-161
Book Chapter
The Food Industry: Using TRI*M for Product Improvement
Pavel Holka
2008, From Customer Retention to a Holistic Stakeholder Management System, Pages 9-14
Book Chapter
The Beginnings of TRI*M — a Personal Account
Ian Jarvis
2008, From Customer Retention to a Holistic Stakeholder Management System, Pages 1-7
Book Chapter
Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach
Joe Keating and Rosemary Bayman
2008, From Customer Retention to a Holistic Stakeholder Management System, Pages 63-76
Book Chapter
Customer Satisfaction and Retention Improves with Six Sigma
Lynnette Leathers
2006, Customising Stakeholder Management Strategies, Pages 101-116