Adjective descriptions of daily newspaper comic strip characters resulted in an unexpected pattern of equivalent or greater favorability for female characters than for male characters, depending upon primary or secondary familiarity. Exceptions to the pattern were Lucy Van Pelt and Mammy Yocum, nontraditional female characters who showed low favorability and femininity. Comic strips included Nancy, Peanuts, L'il Abner, Blondie, and Beetle Bailey, with Wonder Woman and Superman studied independently. The Adjective Generation Technique (AGT) allowed freely generated adjective descriptions to be quantified. Discussion integrated recent sex-role research findings (52 references). Attitudes may be changing in positive directions; however, sex-role biases continue to operate, perhaps in underground ways that will become more difficult to measure, identify, and evaluate empirically.