Volume 27, Numbers 1-2, 55-68, DOI: 10.1023/A:1006400707757

Corporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting

Reggy Hooghiemstra

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Abstract

This paper addresses the theoretical framework on corporate social reporting. Although that corporate social reporting has been analysed from different perspectives, legitmacy theory currently is the dominating perspective. Authors employing this framework suggest that social and environmental disclosures are responses to both public pressure and increased media attention resulting from major social incidents such as the Exxon Valdez oil spill and the chemical leak in Bhopal (India). More specifically, those authors argue that the increase in social disclosures represent a strategy to alter the public''s perception about the legitimacy of the organisation. Therefore, we suggest using corporate communication as an overarching framework to study corporate social reporting in which ldquocorporate imagerdquo and ldquocorporate identityrdquo are central.

corporate communication - corporate social reporting - impression management - theoretical framework

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