This chapter represents a change of scene: so far we have examined experience-based communication at a conceptual level, now
we will review some of the tools. These will illustrate how the experience medium should be implemented in practice. You might
want to use this form of communication for all of your physical meeting venues and contact points as part of long-term strategy,
or you might want to take a more tactical line, using it as a short-term tool instead (Fig. 27).
The following section offers a number of concrete tools that become valuable as soon as the decision to use the experience
medium has been taken. Rather than running through all of these, we will concentrate on the various types of physical contact points with particular focus on single, temporarily contact points of a tactical nature. These will be illustrated with examples
from real life.