Editor’s note: The editors of numerous journals in orthopaedics are running this or a similar editorial. As a group we feel the issue of transparency with patients about orthopaedic surgeons’ relationships with industry is complex and important, and every orthopaedic surgeon should be familiar with the new AAOS SOPs on Orthopaedist-Industry Conflicts of Interest. They may be found at www.aaos.org/industryrelationships. The article is reproduced with permission of the AAOS.