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Trust-Based Facilitator: Handling Word-of-Mouth Trust for Agent-Based E-Commerce

Chihiro OnoContact Information, Satoshi NishiyamaContact Information, Keesoo KimContact Information, Boyd C. PaulsonContact Information, Mark CutkoskyContact Information and Charles J. PetrieContact Information

(1) KDDI R&D Laboratories Inc., 2-1-15 Ohara Kamifukuoka-shi, Saitama, 356-8502, Japan
(2) Stanford University, 350 Serra Mall, Stanford, CA 94305, USA

Abstract  This paper proposes a facilitator which finds capable and trustworthy partners on behalf of client users (agents), which helps agents form and maintain e-partnerships for electronic commerce. Unlike existing capability-based facilitators or matchmakers, the facilitator collects and maintains private ldquoword-of-mouthrdquo trust information as well as capabilities from each agent and uses the information for personalized trust-based facilitation for each agent, which is performed through the facilitation protocols and trust propagation mechanism. Compared to other existing trust mechanisms, the characteristics of trust which this facilitator handles are personalized-collaborative-subjective-qualitative-private. The facilitator is implemented as a JATLite multi-agent system and a FIPA-OS based multi-agent system, and is evaluated in terms of the complexity and characteristics. The example of usage is shown in the area of construction supply-chain coordination.

middle agents - facilitator - trust - e-commerce - KQML


Contact InformationChihiro Ono
Email: ono@kddilabs.jp

Contact InformationSatoshi Nishiyama
Email: tomo@kddilabs.jp

Contact InformationKeesoo Kim
Email: kskim@stanford.edu

Contact InformationBoyd C. Paulson
Email: Paulson@stanford.edu

Contact InformationMark Cutkosky
Email: cutkosky@cdr.stanford.edu

Contact InformationCharles J. Petrie
Email: petrie@snrc.stanford.edu
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