Product quality is directly related to how well that product meets the customers needs and intents. Therefore, the ability to capture customer requirements correctly and succinctly is paramount. Unfortunately, within most software development frameworks requirements elicitation, recording and evaluation are some of the more ill-defined and least structured activities. To help address such inadequacies, we propose a requirements generation model (RGM) that (a) decomposes the conventional requirements analysis phase into sub-phases which focus and refine requirement generation activities, (b) bounds and structures those activities to promote a more effective generation process, and (c) implements a monitoring methodology to assist in detecting deviations from well-defined procedures intended to support the generation of requirements that meet the customers intent. The RGM incorporates lessons learned from a preliminary study that concentrated on identifying where and how miscommunication and requirements omission occur. An industry study (also reported in this paper) attests to the effectiveness of the RGM. The results of that study indicate that the RGM helps (a) reduce the late discovery of requirements, (b) reduce the slippage in milestone completion dates, and (c) increase customer and management satisfaction levels.