Artificial intelligence, conceived either as an attempt to provide models of human cognition or as the development of programs able to perform intelligent tasks, is primarily interested in theuses of language. It should be concerned, therefore, withpragmatics. But its concern with pragmatics should not be restricted to the narrow, traditional conception of pragmatics as the theory of communication (or of the social uses of language). In addition to that, AI should take into account also the mental uses of language (in reasoning, for example) and the existential dimensions of language as a determiner of the world we (and our computers) live in. In this paper, the relevance of these three branches of pragmatics-sociopragmatics, psychopragmatics, and ontopragmatics-for AI are explored.