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Towards a Reference Process Model for Event Management

Oliver ThomasContact Information, Bettina HermesContact Information and Peter LoosContact Information

(1)  Institute for Information Systems (IWi) at the German Research Center for Artificial Intelligence (DFKI), Saarland University, Stuhlsatzenhausweg 3, Building D3 2, 66123 Saarbrücken, (Germany)
Abstract
Events are becoming more and more important for companies as an instrument of marketing communication. Event management is an inter disciplinary task field, addressed in the most diverse fields in practice and in research establishments. Because careful preliminary planning and precise execution are extremely important for events, modeling languages can contribute greatly to the systematic design of event management systems. Accordingly, this article will make recommendations for application system and organization-design in the form of a reference process model for event management.

Keywords  Event marketing - Event management - Business process - Process model - Process modeling - Reference model - Reference modeling


Contact Information Oliver Thomas
Email: oliver.thomas@iwi.dfki.de
URL: http://www.iwi.dfki.de

Contact Information Bettina Hermes
Email: bettina.hermes@iwi.dfki.de
URL: http://www.iwi.dfki.de

Contact Information Peter Loos
Email: peter.loos@iwi.dfki.de
URL: http://www.iwi.dfki.de
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