Towards a Reference Process Model for Event Management
Oliver Thomas1
, Bettina Hermes1
and Peter Loos1 
| (1) |
Institute for Information Systems (IWi) at the German Research Center for Artificial Intelligence (DFKI), Saarland University, Stuhlsatzenhausweg 3, Building D3 2, 66123 Saarbrücken, (Germany) |
Abstract
Events are becoming more and more important for companies as an instrument of marketing communication. Event management is
an inter disciplinary task field, addressed in the most diverse fields in practice and in research establishments. Because
careful preliminary planning and precise execution are extremely important for events, modeling languages can contribute greatly
to the systematic design of event management systems. Accordingly, this article will make recommendations for application
system and organization-design in the form of a reference process model for event management.
Keywords Event marketing - Event management - Business process - Process model - Process modeling - Reference model - Reference modeling
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