Nowadays, the definition of service is demanding machines to turn into human beings. In order to work efficiently, machines need to analyze current situations, perceive user needs and provide users with intelligent, automatic and proactive adaptation that responds to current contexts. System performance will be guaranteed only if we add new features to its behavior, such as: self-adaptation, self-organization, self-configuring, selfhealing, self-optimizing and self-protecting. These challenging automated processes can produce proactive behavior if software engineers change the engineering logic and use the environment context as a solution instead of thinking about it as an obstacle.