The large number of Web pages on many Web sites has raised navigational problems. Markov chains have recently been used to
model user navigational behavior on the World Wide Web (WWW). In this paper, we propose a method for constructing a Markov
model of a Web site based on past visitor behavior. We use the Markov model to make link predictions that assist new users
to navigate the Web site. An algorithm for transition probability matrix compression has been used to cluster Web pages with
similar transition behaviors and compress the transition matrix to an optimal size for efficient probability calculation in
link prediction. A maximal forward path method is used to further improve the efficiency of link prediction. Link prediction
has been implemented in an online system called ONE (Online Navigation Explorer) to assist users’ navigation in the adaptive
Web site.